Now what makes this ad great to me is the real capture of the season and its meant style. The way the coat falls and is made is genius of course because its Michael Kors. Even the little details make this a very good ad, like her beanie, the snow flakes, even the guy behind her drinking his coffee.
This ad just represents the complete opposite of a great winter ad. the styling is wrong and the big black pocket just doesn't help. When your making a winter ad you want people to feel warm inside just looking at. This ad feels to me like a costume, now don't get me wrong poodle skirts are really cute but in this case the wrong choices were made.

